Pen brand Parker is to launch an extensive marketing campaign which will also see it sponsor the Natural History Museum ice-rink.
The campaign will also include advertising and an online competition offering two people the chance to win a trip to New York having submitted their personal messages on a dedicated website.
The messages must be less than 50 characters and begin with ‘What if…’ with an online gallery having been included to inspire people while considering their entries.
Parker will invite the winner to New York to see their message projected onto the Museum of Arts and Design, and will also win a Parker Premier Black Fountain pen, an overnight bag, keyring and pen case.
The sponsorship of the Natural History Museum’s ice rink will run until 9 January, while a series of national press competitions will also be launched to win tickets to participate in skating sessions on the rink.
Deborah Hunt, marketing manager for Parker, commented: “As with any retail brand Christmas is an extremely important period for us. We want to make sure we stand out from the crowd this year which is why we are adopting an approach which covers off a number of disciplines. Personally, I am very excited about the Write Big competition, where people can win a trip to New York to see their personal message projected onto the Museum of Arts and Design. It’s the first ever 3D video mapping project in the city.”
McCann Erickson PR in Birmingham is handling the press campaign, while a media campaign will run in titles including the Guardian, Financial Times, The Economist and Wallpaper by Omnicom Media Group to promote the brand’s range of pens.