Hemisphere Imperial War Museum News

Imperial War Museum North campaign capitalises on Remembrance Day awareness


By The Drum Team | Editorial

November 8, 2010 | 2 min read

An outdoor marketing campaign to promote Imperial War Museum North has been devised by Hemisphere, timed to capitalise on awareness of this year’s Remembrance Day.

The campaign aims to draw new audiences to the visitor attraction in Trafford and will see six-sheet posters positioned around Manchester city Centre and the Suburbs, with four-sheet posters also placed at more than 40 railways and Metrolink stations across the northwest.

Sue Vanden, marketing director for Hemisphere, explained: “We wanted the creative concept to get across what happens to real human beings when their lives are touched by conflict, creating a window into their reality and prompting the viewer to think about the possible story that has unfolded behind the photograph”.

Fiona Leinster-Evans, head of marketing and PR at Imperial War Museum North, added: "We know from visitor feedback that the Museum has a profound effect on people, both from the impact of the building itself and from the impact of our exhibitions. Hemisphere's thought-provoking campaign has been devised to focus on our main mission as a museum, to show how war shapes lives, telling the remarkable human stories that happen in times of conflict, using them to create a deeper understanding of ourselves as a society."

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