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Joe Browns appoints Brazen and new marketing chief

The new marketing director at Leeds clothing and lifestyle firm Joe Browns has already made her presence felt by hiring Brazen to handle PR.

Hilary Large, the former head of marketing at Littlewoods, recently took up the marketing director post at Joe Browns and one of her first actions has been to draft in the Manchester PR firm.

Brazen's work will include launching the sprint/summer 2011 clothing collection to influential bloggers and fashion meida, and holding Joe Browns events throughout the year.

Large said the agency would act as "an extension of our marketing department".