Inter City Group tasks Big with promoting Police watch brand
Watch, gift and jewellery licence holder and distributor Inter City Group is to work with Big Communications with a focus on the company’s Police watch brand.
Big has been tasked with bring the brand’s ‘be younique’ message to life, while also promoting its range of men’s lifestyle watches through a 12-month sales promotion campaign.
The campaign will begin to roll out early next year, with the agency also overseeing the development of a supporting digital platform.