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Big Communications

Inter City Group tasks Big with promoting Police watch brand

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By The Drum Team, Editorial

November 4, 2010 | 1 min read

Watch, gift and jewellery licence holder and distributor Inter City Group is to work with Big Communications with a focus on the company’s Police watch brand.

Big has been tasked with bring the brand’s ‘be younique’ message to life, while also promoting its range of men’s lifestyle watches through a 12-month sales promotion campaign.

The campaign will begin to roll out early next year, with the agency also overseeing the development of a supporting digital platform.

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