The marketing roster for digital TV platform YouView includes Momentum, Adam & Eve and OMD.
Manchester based Momentum will act as the specialist retail and experiential agency during the brand launch and rollout next year, while Adam & Eve takes on advertising responsibilities for the creation of a through-the-line campaign and OMD will plan and buy media.
YouView will launch ahead of the middle of next year.
Tim Hunt, marketing director for YouView, commented: “We believe YouView will transform the way people watch TV forever and have assembled a highly talented agency team to help deliver this.
“Adam & Eve is one of the most creative and dynamic new agencies in the UK and we are hugely excited about its plans for YouView. Similarly, Momentum and OMD have demonstrated real leadership in the sector and have a track record of delivering high impact campaigns. With the right people in place, the hard work starts now – we are all now focused on bringing YouView to life for viewers.”
YouView’s CEO Richard Halton recently outlined his views as to the difference between the platform and its competitors from Google and Apple.