Cereal brand Quaker Oats has launched a digital campaign with Leicester agency Standout UK to promote its new winter flavours.
The We Love Winter web campaign, created by Leicester-based agency Standout UK, promotes the brand's new Winter Pudding and Honey & Almond products.
Standout has launched a microsite at whywelovewinter.co.uk which features a competition giving people the chance to win "winter goodies".
The agency's managing director, Dan Barber, said: "Using the winter theme alongside a competition is a great way of getting even more people involved and engaged with the brand. We hope the campaign can grow virally and drive porridge fans to try the new flavours."
Quaker Oats is using a Facebook page and 60,000 postcards and product samples at 36 Ted Baker stores to promote the web campaign.