999 Design

Peak Scientific identity given overhaul to meet international needs

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By The Drum Team, Editorial

November 1, 2010 | 2 min read

Gas generator manufacturer Peak Scientific has had its corporate identity redesigned by 999 Design.

The Glasgow office of the design firm was tasked with re-energising the existing brand with the aim of retaining its core values while also updating the brand personality to meet international requirements.

As a result, the existing triangle logo was re designed to a more colourful and engaging pyramid form and a new style and font was also introduced, including a makeover of the logo and website.

999 has also created a messaging theme and the strap line ‘Go with the Flow’ that runs across all communications including stationary and product literature.

Robin MacGeachy from Peak Scientific said: “As an established business in our field for over 13 years, we wanted an updated version of our current branding that kept us modern but true to our values.

“Although we are a Scottish company, the lion’s share of our business comes from overseas, so we wanted our website to reflect our ‘locally global’ ethos as well as our commitment to our customers.”

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