Modern Marketing

Business Birmingham marketing campaign gets underway

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By The Drum Team | Staff Writer

October 29, 2010 | 3 min read

A new marketing campaign to promote Birmingham as a business destination launches this week.

It is aimed at corporate audiences both nationally and internationally and is the start of a five-year drive to attract 7,000 new jobs to the city.

The campaign focuses on "robust facts that underpin the city's business credentials" including access to a workforce of two million and 40,000 graduates each year.

It also highlights the city's scale and geographic location, the amount of high quality office space and the city's "enterprising culture and strong business networks".

Marketing Birmingham commissioned local agencies to deliver the campaign, with Cogent Elliott handling brand and advertising creative and media duties resting with Brilliant Media.

Above the line activity in London Underground and mainline train stations, Manchester, the West Midlands and overseas locations including the Netherlands begins this week.

Later this month a press advertising campaign will roll out in national broadsheets, business titles and trade publications.

Birmingham agency One Black Bear has created a campaign website which will be backed by an online campaign spanning advertising, edm, SEO and social media.

Emma Gray, director of marketing services at Marketing Birmingham, said: “Business Birmingham is not just a marketing campaign; it is a long-term strategy that must work to grow the private sector over the next 20 years.

"With this in mind we will be working closely with our agency partners to ensure we keep all marketing collateral compelling and relevant to our target sectors and geographies.”

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Image of Selfridges in Birmingham by Karl Randay, see more of his images at Flickr.

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