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GHD to straighten out digital and direct accounts


By The Drum Team | Editorial

October 28, 2010 | 2 min read

Haircare appliances brand GHD, is to review its direct and digital marketing accounts.

It has been reported that a handful of agencies have already been approached for the brief – that will include consumer and in-salon marketing. The pitch is expected to take place in November.

Rainey Kelly Campbell Roalfe/Y&R currently handles GHD's global advertising business, winning the business after TBWA\Manchester refused to re-pitch for the business.

Last week, Leeds head-quareterd GHD launched its new television advert as part of the "twisted fairytales" campaign by Rainey Kelly Campbell Roalfe/Y&R.

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