Ozkleen launches search for the 'Oz Factor'
A marketing campaign has been launched by Ozkleen to raise the profile of its three brands; Bath Power, Kitchen Power and Carpet Power.
The ‘Oz Factor’ search campaign is being overseen by Incentive Media and was launched through newspaper promotional activity across Trinity Mirror titles, supported by a social media campaign on Facebook, Twitter and YouTube.
Entrants are being asked to post video clips, pictures or messages on the Ozkleen site which show why they have the Oz Factor, with the winning entry receiving £1,000 cash and a year’s supply of the brand’s products, as well the possibly appearing on future marketing material.
Mark Quinn, CEO of Ozkleen, explained: “We have always championed interaction with our consumers. We know we will find an Oz Factor winner with true sparkle. This competition is part of a year long schedule of marketing activity where we will working with key media partners to boost our profile and promote our ranges."