New brand identity and website for MySpace

MySpace has redesigned its branding and website in a fresh bid to compete with social media rivals including Facebook.

Despite the backing of Rupert Murdoch's News Corp, which bought MySpace for $580m in 2005, the site has struggled to keep pace with Facebook and its UK audience halved to 3.3 monthly visitors in July.

The revamped MySpace will not be unveiled in the UK until November but its relaunch in the US today has provided a glimpse of its new identity.

The UK relaunch will see MySpace return to its roots in music discovery with TV and film content expected to follow later.

MySpace CEO Mike Jones said: "This marks the beginning of an exciting turning point for Myspace. Our new strategy expands on Myspace’s existing strengths – a deep understanding of social, a wealth of entertainment content and the ability to surface emerging cultural trends in real time through our users."

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