Story has created a new suite of point of sale materials for M&S Money. The campaign breaks in-store this month and covers M&S Money’s home, car, travel and pet insurance plus credit cards, savings products and travel money.
Edinburgh-based Story was briefed to refresh the M&S Money creative look and feel whilst keeping it in line with the M&S retail brand.
Story followed the ‘cover shot’ style in keeping with the latest Marks & Spencer TV and poster campaign, featuring Twiggy and the M&S models. The campaign images, featuring a range of additional models and products, were art directed by Story who commissioned Fashion Photographer of the Year nominee Catherine Harbour for the shoot. The brochures capture a lively magazine editorial style in terms of visual and copy tone.
Amanda Newman, head of marketing at M&S Money said: “People look for financial brands they can trust. M&S Money’s financial products reflect the same core M&S values of quality, service, value, innovation and trust – accordingly we wanted to present a consistent look in our marketing materials. Story applied the new M&S retail visual look across the M&S Money range beautifully and created materials that really stand out on the shop floor.”
Dave Mullen, creative director at Story added: “M&S Money has always offered customers the same M&S quality that is intrinsic in the retail brand. This new look and feel was a joy to work with. It reflects the fun brand personality and really brings the products to life on the page.”