The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Story Insurance Marks and Spencer

M&S Money gets new POS Story

Author

By The Drum Team, Editorial

October 27, 2010 | 2 min read

Story has created a new suite of point of sale materials for M&S Money. The campaign breaks in-store this month and covers M&S Money’s home, car, travel and pet insurance plus credit cards, savings products and travel money.

Edinburgh-based Story was briefed to refresh the M&S Money creative look and feel whilst keeping it in line with the M&S retail brand.

Story followed the ‘cover shot’ style in keeping with the latest Marks & Spencer TV and poster campaign, featuring Twiggy and the M&S models. The campaign images, featuring a range of additional models and products, were art directed by Story who commissioned Fashion Photographer of the Year nominee Catherine Harbour for the shoot. The brochures capture a lively magazine editorial style in terms of visual and copy tone.

Amanda Newman, head of marketing at M&S Money said: “People look for financial brands they can trust. M&S Money’s financial products reflect the same core M&S values of quality, service, value, innovation and trust – accordingly we wanted to present a consistent look in our marketing materials. Story applied the new M&S retail visual look across the M&S Money range beautifully and created materials that really stand out on the shop floor.”

Dave Mullen, creative director at Story added: “M&S Money has always offered customers the same M&S quality that is intrinsic in the retail brand. This new look and feel was a joy to work with. It reflects the fun brand personality and really brings the products to life on the page.”

Story Insurance Marks and Spencer

More from Story

View all

Trending

Industry insights

View all
Add your own content +