NFRN Scotland president questions The Scottish Sun and The Scottish Saturday Star price cuts

Scottish newsagents have raised concern over the price decreases of The Scottish Sun and The Scottish Saturday Star which were introduced over the weekened, which both decreased to 30p.

National Federation of Retail Newsagents (NFRN) Scottish District president Abdul Qadar highlighted the association’s concern, saying that while both publishers were maintaining retailer terms on the high price, which they welcomed, retailers were also questioning whether price cutting, which would see rival titles forced to adopt similar measure to compete, would counteract any long-term sales benefits and was of ‘no lasting good’ to anyone.

“For that reason we applaud the Daily Record for not entering this battleground and, like it, we would much prefer other publishers to invest in its support for retailers and in improved quality that is more likely to keep consumers buying newspapers,” continued Qadar.

“Conversely, it is welcome news that the Scottish Daily Express Monday to Friday editions will increase from 25p to 30p and retailer terms will continue to be based on the pre-promotional price of 35p,” he added.

Qadar also said that the Scotsman’s stable of titles, including the price rise of the Edinburgh Evening News from 45p to 48p from 25 October, as well as a pro rata rise on retailer’s terms, would see their cash margin increased by 12p per copy, which he described as ‘some good news’ and was also positive about the launch of The Independent’s new title ‘i’ with a price of 20p, providing competition for free titles such as The Metro.

“This new title is aimed specifically at younger readers, I would encourage members to support it, particularly near schools and colleges, to get the younger generation to take up the paper reading habit, and I suggest that this provides an opportunity for retailers to get in touch with their local schools and colleges to pursue orders for Media student classes,” concluded Qadar.

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