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iPhone app developed for CalMac

Caledonian MacBrayne has released an iPhone application as it aims to keep its travellers informed of its ferry services.

Developed by Sitekit, the apps include a range of information including service updates, while the company has also upgrades its SMS text service to provide free, unlimited updates on its services too.

A Blackberry version of the app is currently in development.

The ferry service has also unveiled its Explore 2011 brochure, a planning tool for everyone interesting in traveling to the 24 destinations off of Scotland’s west coast.

Phil Preston, managing director of CalMac, commented: “We are sure these new apps and the enhanced SMS text service will be invaluable tools for ferry travellers on the move, providing up to date information to let customers plan their journeys as weather or other disruptions evolve. “Information on how to use these services is available online on our website which is also undergoing a major makeover to provide even more information on our services whether for regular travellers or holidaymakers.”

The new features on the website include an online booking panel added to every page, added information to help travelers explore the company’s network, plan their journey or know what to expect on the ferries, and a selection of common customer questions.

“These improvements have been made as a result of customer feedback and also to reflect the changes in the way in which people now use the internet and their expectation of what a website should provide,” added Preston.

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