Advertising

The Fine Bedding Company aims to promote its winter warmers

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By The Drum Team | Staff Writer

October 20, 2010 | 2 min read

A consumer marketing campaign for The Fine Bedding Company has launched ahead of the key winter buying period.

Created by Refinery, the campaign aims to highlight its winter warmer products during the colder months, and will run across press and POS.

Philip Armitage, director of Refinery, said: “Our campaign aims to bolster the brand’s position in the market place and drive desire for consumers to visit the brand’s website where they can find where to buy, both online and in store, and read more about the technologies behind each of the ranges. The campaign begins this month in the majority of the home interest magazine titles. October is a key time of year when consumers are thinking about investing in new duvets, ahead of the winter months.”

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