A 30 second TV adverting campaign has rolled out from Holland's Pies to promote its new range celebrating the 50th anniversary of Coronation Street.
Created by Home, the campaign also promotes the ‘Be a VIP on Coronation Street’ on pack promotion, running across the limited edition range.
The TV campaign will run until 14 November in Yorkshire & Central regions to drive brand awareness and sales outside of the region and will appear during programmes such as Whitechapel, Coronation Street and Harry Hill’s TV Burp.
10 prizes a month will be drawn from November until March 2011, with the star prize of a walk-on part on the programme set to be drawn at the start of next month.
The Holland's Pies Facebook page will also carry the campaign.
Tea brand Typhoo recently launched a Golden Teabag campaign, allowing consumers the chance to find tickets which would allow them entry to Coronation Street