Balance campaign looks to challenge drinking in front of children
A new campaign for Balance has been created to tie in with Alcohol Awareness Week in Tyne Tees (18 – 25 October), created by Different.
The campaign aims to use social norming to highlight alcohol consumption and use positive behaviour to combat the perceptions of drinking in front of children, targeting parents of children between 13-15.
Campaign materials will roll out across TV, regional press, outdoor, radio and extended alcohol partner networks.
The TV advert, produced by MTP, breaks tonight.
The ad was directed by Carolyn Corben and produced by Simon Mallinson and Maeve Mahone with media handled by Brilliant.