Jelf group gets new identity from Synergy Creative

Jelf Group, the national insurance and employee benefits consultancy, has unveiled its new brand identity, designed by Bristol agency Synergy Creative.

The group, now just called Jelf, sought to create a single new identity to bring together the different brands within its business and make things clearer for staff and clients.

Malia Brown, group communications manager, said: "After a period of sustained growth and acquisition, we saw the need to draw the group together under the Jelf brand and to use this as an opportunity to refresh our image."

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