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D8 puts design behind FORCE


By The Drum Team, Editorial

October 14, 2010 | 2 min read

Edinburgh’s FORCE collective commissioned D8 to create the identity and related on and offline collateral for Rethinking the City.

FORCE are reconvening a series of international meetings held by Patrick Geddes and colleagues 100 years ago, exploring the role of communities in urban-design, security and public space.

D8 worked closely with FORCE to capture the original values of the Geddes group in an identity that will be brought to life via an outdoor campaign across Edinburgh this autumn. The agency also delivered a solution that enables FORCE, working on a shoestring, to produce "high quality collateral without breaking the bank."

Speaking of the project, David Shanks at D8 said: 'We love the concept and vision behind this project, not to mention its international outlook, with leading Italian scholar Alberto Magnaghi from Florence also involved."

D8 is also currently looking to grow its team, including a new digital designer, a search which is now underway.


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