Almondvale Windows, Conservatories and Kitchens, which last month hired Revolver to handle its PR, has taken to blogging and social networking as it tries to engage with consumers online.
The Edinburgh and Lothian-based firm has recruited chef and Home Cuisine proprietor Craig Ian McAlpine to front the Almondvale Cookery Club blog.
It will feature cooking tips and video recipes which viewers will be encouraged to test out in their own (Almondvale) kitchens.
Almondvale's MD, Tony Tester, said: "We have made the decision to set up a blog and Almondvale group twitter account in response to current consumer behaviour. We want to engage with consumers and the wider online community through regular updates which will feature a blend of interesting, useful and entertaining articles.
"The blog is a way of illustrating exactly what Almondvale is all about, the environmental issues we are concerned with,our passion for cooking, home improvements and the personal interests we hold."