HSBC Bauer Active Nation

Active Nation launches Wear Your Trainers To Work initiative

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By The Drum Team, Editorial

October 13, 2010 | 2 min read

To tie in with the Commonwealth Games officially becoming Scotland's property this Thursday, Active Nation is asking all workers to kick off their heels and go to work in their trainers

The 'Wear Your Trainers to Work' initiative taking place this Thursday (14 October) aims to highlight how important it is to do 30 minutes of activity five times a week and how easily this can be incorporated into your daily routine.

The key message of 'Wear Your Trainers To Work' day is simple - wear your trainers to work on the 14 October and see how easy it is to walk to work, walk home, go out for a walk at lunchtime or walk to your meetings throughout the day.

Bauer Radio, HSBC and Cordia are early adopters of the initiative and those taking part in the initiative can lodge their support by posting up a picture of your feet in their trainers on the Active Nation Facebook page.

HSBC Bauer Active Nation

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