Live & Breathe takes TV task from Argos
Argos has awarded a brief to Live & Breathe to promote its Vision electrical range.
The agency has been briefed, without a pitch, to communicate the features and benefits of the Vision range, which Argos sells in-store.
Up and cross selling will be important elements in the retailer’s strategy which the agency will address, as well as having researched the Argos shopper journey, and TV buying behaviours, leading to a merchandising solution based on a range and value. This will look to promote the brand as the straight talking, definitive guide to TV purchase.
Live & Breathe is currently developing a range of in-store collateral, including redeveloped shelf edge stripes carrying complete at-a-glance product information and advice together with suggestions of cross deals and financing options.