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User Vision Worldusabilityda

User Vision set to represent UK during World Usability Day

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By The Drum Team, Editorial

October 11, 2010 | 3 min read

World Usability Day (WUD) has named User Vision as one of five companies to work with the inaugural Partner Programme.

The day, which takes place on 11 November, will see the Edinburgh useability agency host a series of interactive demonstrations from companies across the UK, including live usability and accessibility tests and workshops, which will highlight key user experience issues.

Other companies involved in hosting events are MIMOS from Malaysia, North East Ohio Usability Professionals and Dalas and Fort Worth who will work around this year’s theme of Communications.

Some of the live tasks covering web, mobile, interactive TV, software and product usability will include:

Who are you?

With online privacy continuing to dominate the headlines we revisit our research into Facebook and see how it has changed since we first raised the issue of privacy over three years ago and ask:

Who can see the things you ‘share’

Who can see your personal information?

What can Google see? – Keeping your data off search engines.

Video versus voice calling

Our emotional response to communication is measured to test whether video calling, offering an interaction with more social cues, allows users to pick up more from the conversation than voice calling.

One of the opportunities on offer to attendees at User Vision’s offices will be the chance to test one of the first Smart Tables to arrive in Scotland, while the agency will also road test the latest eye tracking glasses from Tobii, which will be able to demonstrate how department stores and advertisers influence consumer’s buying decisions.

Chris Rourke, managing director of User Vision, explained: “To be chosen as one of only five usability events worldwide is a great accolade and recognition of the popularity and success of the World Usability Day events we have run for the last six years. Once again this is our chance to really shine a spotlight on usability and accessibility and to make everyone aware of its importance to every day life.”

User Vision Worldusabilityda

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