Peppa Pig brand peps up Entertainment One

Peppa Pig, porcine star of the eponymous hit children’s TV show, is being tipped to follow the Tellytubbies into the lucrative international pre-school entertainment market after gaining interest from the States.

Entertainment One, already licenses the cartoon for broadcast in 180 countries but hasn’t yet penetrated the key US market. Reports in The Times suggest that could be about to change however with discussions ongoing with the Nickelodeon channel.

America’s most watched children’s channel is set to air the programme this Christmas and from late next year will partner Entertainment One to offer branded products through licensees.

Oliver Dumont, head of Entertainment One’s children’s division, told the paper “Peppa is the biggest pre-school girl licensed property in the UK. It’s worth £150m retail. The US in theory has potential to be ten to fourteen times that number.”

Unusually the American network is importing the show in its entirety, including the British accents.

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