North Star picks up Genius media account
Gluten-free fresh bread brand Genius has appointed North Star Advertising as its media planning and buying agency.
Genius, created by Charteredbrands, led by Angela Pirrie, working alongside Edinburgh chef Lucinda-Bryce Gardyne, has national distribution through all major retailers and will launch a through-the-line campaign across national TV and online next Monday, created by the brand’s inhouse team, Adam and Eve and Whitespace working online.