Car parts firm CES appoints Willoughby PR

Car parts company CES has hired Willoughby PR to promote the launch of its new consumer website

The Birmingham-based agency will put social media at the heart of the launch campaign, and will organise a competition to find Britain's biggest car obsessive.

Willoughby managing director, Jane Ainsworth, said: "Launching the Autosessive website is a great experience for us and draws on our knowledge of social media as a PR tool. The four month project has got off to a positive start and is set to be a really fun account for all involved.”

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