Realise

New York acquisition on the cards as Realise opens two new offices

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By The Drum Team, Editorial

October 8, 2010 | 2 min read

Edinburgh digital agency Realise has opened two new offices this week, one in London and another in New York.

The London office will service the agency’s client base in the south of England, which includes clients such as Lloyds Banking Group and Channel 4, while also aiming to target new business in the area and will be based in the Tea Building in Shoreditch, for which it is currently recruiting.

Meanwhile, the New York office has been launched to service a key piece of new business, which the agency was reluctant to name at the present time.

Realise was also unable to say who would be heading up the New York presence, explaining that the situation was currently ‘sensitive’.

The US presence will grow over the coming months as it recruits, while the company is also currently considering acquiring a local agency to incorporate into the Realise Group.

Fiona Proudler, digital director of Realise, commented: "We're very excited about these new ventures. The business is in great shape, and the industry is even more exciting than ever. The digital world is not bound by geographic locations, and our size is seeing us attract global clients. So of course we want to exploit that."

Meanwhile John Tonberg, chief technical officer for Realise, added; "We work in a cool industry, for cool clients and now we've got offices in three of the coolest cities on Earth. There is a huge buzz around the company at the moment."

Finally, Don Smith, creative director of Realise also gave his opinion; "To use the catchphrase of my old friend David Eustace, now a native New Yorker, 'It's all good'."

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