The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Microsoft Flash Adobe

Microsoft eyes Adobe tie up to fend off Apple

Author

By The Drum Team, Editorial

October 8, 2010 | 2 min read

A ‘secret meeting’ is said to have taken place between the chief executives of Adobe Systems, Shantanu Narayan, and Microsoft, Steve Ballmer, according to the New York Times.

The surreptitious gathering is said to have broached a potential acquisition of Adobe by Microsoft as well as how the two might collaborate in order to compete with Apple.

Adobe and Microsoft have not always been keen bedfellows, in 2007 Microsoft went head to head with Adobe Flash with its Silverlight programme. The growing clout of Apple however is giving both parties cause to bury the hatchet in the face of a common enemy.

Apple chief Steve Jobs has been a vocal critic of Flash, used to stream video online and has banned compatibility on the iPhone and iPad.

Microsoft Flash Adobe

More from Microsoft

View all

Trending

Industry insights

View all
Add your own content +