Hi Ho Quicksilver as Chapter develops new pan-European brand
Boat brand Quicksilver, part of the Brunswick Boat Group, has appointed Chapter to develop its new pan-European brand positioning.
Overseen by marketing manager Fedra Generini, work on the new account will be deployed across Europe through online, advertising, literature and a new presence at boat shows. A new photography shoot is also set for mid October.
Ian Boulter, creative director, added: “Working closely with the Quicksilver marketing and design team we were really able to understand the history of the brand and the future direction to create a long-term strategy to support the new design direction of the boats.”