Modern Marketing

Hi Ho Quicksilver as Chapter develops new pan-European brand

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By The Drum Team | Staff Writer

October 7, 2010 | 2 min read

Boat brand Quicksilver, part of the Brunswick Boat Group, has appointed Chapter to develop its new pan-European brand positioning.

Overseen by marketing manager Fedra Generini, work on the new account will be deployed across Europe through online, advertising, literature and a new presence at boat shows. A new photography shoot is also set for mid October.

Ian Boulter, creative director, added: “Working closely with the Quicksilver marketing and design team we were really able to understand the history of the brand and the future direction to create a long-term strategy to support the new design direction of the boats.”

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