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Halewood International Crabby

Halewood drinks to Crabbie's 48-sheet post campaign

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By The Drum Team, Editorial

October 5, 2010 | 2 min read

Halewood International has released a national 48 sheet poster campaign to continue its promotion of its Crabbie’s brand.

The campaign will run for two weeks across 2,000 primte sites, featuring its TV characters, George and Camilla and follows that brand’s sponsorships of the ITV Comedy Awards, The National Television Awards, National BBQ Week and the Scottish Open.

Recent activity has also included an Easter TV campaign, World Cup radio, National Summer TV campaign and Video on Demand advertisements, while regional support to date includes sampling across the Edinburgh Fringe Festival, English Heritage Picnics and Foodies festivals.

Al Cross, brand manager for Crabbie’s commented: “With over 2,000 locations across the country the campaign will be hard to miss. We are already hearing from consumers and customers alike calling us delighted that they have spotted some of the sites! It’s also having a very positive impact on Crabbie’s sales as even more outlets rush to stock Crabbie’s.

“The brand has been supported over spring, Summer and Autumn and there’s more exciting activity to come in the run up to the busy Christmas period. With the recent launches of brand extensions, Crabbie’s Mulled Ginger Wine and Crabbie’s Ginger Nuts and more planned to follow, the Crabbie’s family is set to be the strongest contender in the On and Off Trade this Christmas beyond.”

Halewood International Crabby

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