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Agencies 4 Growth Festival Logo

Organ Donation campaign aims to increase registrations

The new Organ Donation marketing campaign for The Scottish Government launched last week, once again created by The Union.

The £500,000 campaign aims to encourage people to register as a donor and is running across TV, radio and online.

Production of the TV campaign was handled by The Gate Films, directed by Eicke Bettinga and PR by Consolidated PR which handled the PR launch including using images taken from the TV advert (pictured).

Launching the campaign, health secretary Nicola Sturgeon, commented: “Nobody likes to think about dying or losing a loved one but organ donation can make something positive come out of a tragedy.

“In Scotland there are more than 600 people waiting for the organ that will give them the second chance at life. Every one of them is somebody’s son, daughter, friend, workmate or neighbour. But, sadly, for some of those waiting an organ will not be found in time and the loss of that person will have an impact on many people. That’s why we need to drive up the number of people on the organ donor register. Joining the NHS Organ Donor Register can be the easiest thing you do to help save someone’s life.”

Media buying and planning for the campaign was overseen by MediaCom Scotland.

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