Spanish drinks company Don Simon has worked with Birmingham agency Life to launch a new children's juice brand into the UK market.
The Juice Out drink comes in three flavours and is aimed at parents looking for healthy lunch box drinks for their 4-11 year old children. Life has created its brand identity and all packaging design.
According to Life's joint managing director David Poole, the agency's brief was to create an identity that had "real standout and personality in its category".
He said: “This project was really about engaging and encouraging children’s imaginations. We came up with Juice Out, which encourages kids to think about where their food comes from."
The Juice Out range is launching exclusively in ASDA, before later being stocked by other "major retailers".