The Drum Awards for Marketing - Extended Deadline

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Microsoft Entertainment Marketing: Movies, TV, Music and Gaming Agencies

How best to target the games market

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By The Drum Team, Editorial

October 1, 2010 | 1 min read

With consumers cutting back on impulse purchasing, the games market suffered a tough time in 2009. But with a glut of big name releases ready for a seasonal launch, it is make-or-break time. But how best target a notoriously fickle market?

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MiNetwork members can read the full article here.

Microsoft Entertainment Marketing: Movies, TV, Music and Gaming Agencies

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