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RBS Insurance hires Guava for SEO boost


By The Drum Team, Editorial

September 30, 2010 | 2 min read

Guava has been appointed by RBS Insurance to deliver search and social media consultancy and implementation across its insurance brands which include Direct Line, Churchill, Green Flag and Privilege.

RBS has tasked the Cornwall-based agency with delivering a search marketing strategy aimed at increasing awareness and sales through natural search across various digital properties and online channels.

Guava will be working to provide technical consultancy plus training workshops on how to produce search engine friendly content, whilst aiming to maximise ROI across all of the RBS Insurance advertising channels.

Colin Madders, head of digital operations at RBS Insurance, commented: “It’s vital that our brands not only rank highly in search engines, but are first choice when looking for insurance products online.”

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