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Dinosaur Cahoona Thehive

Dinosaur builds Hive with brochure brief


By The Drum Team, Editorial

September 29, 2010 | 3 min read

Dinosaur is creating a new look launch brochure for the Hive, an 80,000 sq ft office building in the heart of Manchester's Northern Quarter.

The 32 page brochure has been designed as an advertising piece, with the feel of a contemporary art gallery catalogue, opposed to that of a traditional print brochure. It showcases the building’s striking architecture and impressive environmental features, which include a natural ventilation system, solar shading screens – helping to keep the building at a consistent optimum temperature – and green ‘sedum’ rooftops.

The brochure has been created to coincide with the launch of The Hive, and will be available at the launch event as well as mailed out to key contacts. Rolled out alongside the brochure, will also be a new identity, press adverts and signage for the building, all created by Dinosaur.

Angela Fielding, Marketing Manager, The Hive commented: “We’re really pleased to be working with Dinosaur on the new marketing material for The Hive. As it was Mark and his team who originally came up with the name and concept, we felt it appropriate that we continue the relationship and give them the opportunity to re-vamp the brand. The new look represents the building perfectly.”

Mark Beaumont, Creative Director at Dinosaur added: “This project has been a joy to work on. We have let the design of this radical building lead the creative direction of the piece, with the photography setting the overall tone. We were fascinated by the idea of a ‘living’ building and hence developed the ‘Live and Breathe’ concept, presented via a ‘slab serif’ type face; the font itself serving as a window to reveal the building behind.”

Cahoona was tasked with providing web design and development to reflect the new branding. The site is yet to go live.

Dinosaur Cahoona Thehive

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