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Mason Williams to promote Barbican's new eateries

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By The Drum Team, Editorial

September 27, 2010 | 2 min read

PR agency Mason Williams has been appointed to promote the opening of the new Foodhall and Lounge at the Barbican in London.

The Foodhall contains upmarket groceries, food to eat in or takeaway, two Monmouth coffee bars and a library-style 'Book Bank'.

The Lounge is pitching itself as a 'desintation restaurant' catering for theatre-goers looking for 'dine and dash menues in a guaranteed time' before going to see a show.

“There’s a lot of activity on the restaurant scene in London again and we are delighted to be in the thick of it,” said agency boss John Williams.

“We have a high energy, high impact approach to restaurant pr, using blogs, tweets and other social media techniques integrated with more traditional pr tactics to generate stand out in a crowded market.”

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