Dial an Exchange calls in The if agency for brand overhaul
Dial an Exchange, the timeshare and holiday property exchange, has appointed The if agency in Cheshire to review and overhaul its brand identity and communications strategy.
Ten-year-old Dial an Exchange allows its clients to exchange weeks in their own holiday homes with owners elsewhere in the world. It aims to double in size over the next five years.
The if agency's task is to communicate the company's offer and "demonstrate how easy the holiday home exchange programme is to use".
Online newsletters, a "more strategic web presence", better database management and "a raft" of offline marketing will be part of Dial an Exchange's new communications arsenal.
Chris Kupusarevic, chief executive of Skipton-based Dial an Exchange, said: "We have a very loyal customer base so we hope this new relationship with The if agency will help to grow awareness and popularity."
Christian James, managing director of The if agency, added: “We all know that the holiday homes market, like the rest of the property sector, has taken a real battering but this kind of programme and service is growing in popularity.
"Most people dream of owning a place in the sun but it can get monotonous going back to the same house or apartment every year."