A series of fashion show events for Style Birmingham live will be held from today with 383 Project developing the offline creative for the main brand.
The creative for Style Birmingham’s marketing was designed to be ‘clean and simple’, and appeal to the city’s fashion minded citizens, highlighting the involvement of host George Lamb.
As well as the offline billboards and 6 sheets, a Facebook campaign aiming to boost ticket sales and the following of Style Birmingham was also embarked upon.
Meanwhile, the agency aims to create a ‘visual extravaganza’ for The Show, and was briefed to create a look and feel which will reflect the trend of opulence emerging on the high street.
The campaign included the development of a microsite and offline creative, while a range of motion graphics were also designed to run during The Show.
The events begin today and will run throughout the weekend in Birmingham City Centre. More information can be found on the microsite.