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Anchor Arla Cravendale

Arla retains Carat as media buyer


By The Drum Team | Editorial

September 24, 2010 | 1 min read

Dairy brand Arla has retained Carat to handle its media planning and buying following a three-way-pitch.

Carat went up against MEC and Mediacom for the pan-European account and emerged the victor to continue to handle media buying for brands such as Anchor, Lurpack, Cravendale and Lactofree.

Anchor Arla Cravendale

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