Yamazaki Mazak looks to Willoughby for PR and digital support
Machine tool manufacturer Yamazaki Mazak is set to embark on a UK and Pan-European PR campaign, focusing on digital PR support through Willoughby PR.
The Midland-PR consultancy will look to combine its expertise through its B2B division and its newly launched WPR Digital service in an attempt at maximising the Mazak corporate website, improving search engine optimization and raising the profile of the brand across both trade and regional media.
Another factor will be activity covering industry trade exhibitions throughout Continental Europe.
Tom Leatherbarrow, head of B2B for Willoughby PR said: "Mazak is a respected international B2B brand and we are thrilled to have the opportunity to combine traditional PR with WPR's digital division to help a very high profile company make the most of its web potential and become the leading online presence in its sector."