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www.fancydressball.co.uk tasks Digital Consortium with Halloween ads

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By The Drum Team, Editorial

September 21, 2010 | 2 min read

Online fancy dress shop Fancydress.co.uk has commissioned digital marketing agency Digital Consortium to design Halloween banners as it aims to boost traffic to its website’s Halloween area.

Digital Consortium has been briefed to create themed, eye-catching banners, which will give visitors to the site an idea of what to expect from the Halloween section and encourage them to look at the range of costumes and accessories available for Halloween from the company.

Paul Howcroft of Fancydressball.co.uk said: “Halloween is obviously a key season for us and it’s vital that we take advantage of the increased trading opportunities offered by the popularity of themed parties and events around this time of year. We want visitors arriving on our site’s homepage to be able to see that we have a fantastic range of Halloween costumes for them to choose from and also to be able to find the relevant area of the site quickly and easily.”

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