Soreen to get new look as it targets younger consumers
It's been a staple food in the North for more than 70 years, but now Soreen is launching a new brand and two new flavoured loaves.
The new branding aims to attract younger consumer to the product and the new look will be accompanied by the launch of two new products - Apple and Sultana loaf and Banana Flavoured loaf.
Soreen has long been renowned amongst cyclists and sporting enthusiasts due to its high energy/low fat ingredients and to this end Soreen will also be attempting to break a Guinness World Record for producing the most amount of electricity by cycling within a 24 hour period. The event is to be staged at the Manchester Velodrome from the 1st October and hopes to raise over £10,000 for The Christie Charity. People can register to take part at www.soreen.com/squidgyenergy
Other rebrand & NPD activity will include instore sampling, print and outdoor media advertising plus social media activity – hot on the heels of Soreen HQ’s success on Twitter and Facebook. The campaign is being created and implemented by full service agency Savvy Marketing.