Urban Decay consults on the move with Sheridan&Co
Leicestershire retail design agency Sheridan&Co has designed and built a series of mobile consultation areas for cosmetics brand Urban Decay
The units are being used in the Urban Roadshow – a promotional tour of specialist beauty retailer Sephora. The tour will be in France until the end of the year before it goes to Italy, Spain and Asia in the Spring. The units have been designed to give the brand the flexibility to put temporary consultation areas in to self-service retail spaces.
Michael Sheridan, CEO and Founder, Sheridan&Co said: “This is a great example of good design and innovative thinking making an immediate and major impact. The flexibility of the Urban Roadshow concept allows the brand to connect with consumers in a fresh way in-store, generating high levels of interest and sales.”
The six units created by Sheridan&Co will be sent to the USA, UK, Singapore and Europe. The branded metal units have inbuilt drawers at the back, to house products, and promotional graphics at the front. On top of the units there are three countertop tester bars for the products.
Sheridan&Co has worked with Urban Decay in the UK for ten years, designing all the brand’s shop in shops.