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By The Drum Team | Editorial

September 17, 2010 | 2 min read

Comedian Peter Kay is back for the latest TV ad from beer brand John Smith's

The new ad was first revealed on the beer brand's website, which features all of the latest TV ads devised by TBWA\London and a behind the scenes look at the ads being made, including out takes.

Kay returned as the face of John Smiths at the John Smiths Grand National earlier this year after a five year lay off. Speaking at the time Gareth Turner, senior brand manager for John Smiths, said: "We are living through some of the toughest times that anyone can remember and there has never been a better time to champion a return to the values of 'no nonsense' straight-talking and we know Peter Kay is the perfect man for the job."

When Kay was dropped as the face of John Smiths in 2005 there was a public campaign to bring him back after his no nonsense ads had introduced sayings such as "ave it"and "top bombing" to the public's lexicon.

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