Smoking Gun gets a Roomzzz for comms brief
Manchester PR agency Smoking Gun PR has been appointed to handle B2C and B2B communications for Roomzzz Aparthotels after a four-way pitch.
Roomzzz - based in Leeds - combines boutique hotels with serviced apartments to create three luxury hotels in Leeds and one in Manchester. It offers a "luxury home-from-home experience" for business trips or city breaks. Roomzzz is about to undergo significant national expansion and has brought in Smoking Gun PR to help build brand awareness. The campaign will focus on creating news stories, securing media bookings and building Roomzzz' social media profile.Mark Walton, head of brand and franchising at Roomzzz said: "As one of the most progressive and innovative hospitality providers, we have appointed Smoking Gun to assist in our plan to enhance our market profile and execute strategic growth in order to establish our position as the premier Aparthotel brand within the UK. "The experience within the sector that Smoking Gun brings will allow us to meet our expansion targets, whilst continuing to develop our brand and reputation"Rick Guttridge, MD at Smoking Gun PR added: "Travel and leisure are key areas of expertise and interest for us and Roomzzz is another challenger brand we're looking forward to helping grow with some innovative tactics."