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Fostering Solutions see applications surge with hard hitting campaign

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By The Drum Team, Editorial

September 16, 2010 | 1 min read

A Clock Creative campaign for Fostering Solutions has drummed up a fresh wave of budding foster carers since its launch this summer.

Photographer Jon Shard was commissioned to snap a series of emotive images for the campaign which features the strapline “Who Cares?” This served to solicit potential carers through both consumer press and public transport advertising.

Since the launch this has seen a 40% increase in interest over the same period last year with around 400 responding by email and text to say ‘I do’.

The campaign will continue to run for the next six months.

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