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Whitespace MediaCom Quality Meat Scotland

Quality Meat Scotland looks to get Behind the Label with campaign

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By The Drum Team, Editorial

September 14, 2010 | 1 min read

Quality Meat Scotland has begun a new campaign starring over 100 farmers from across the country.

Created by Merle and with media planning and buying by Mediacom Scotland, the ‘Behind the Label’ campaign aims to improve consumers’ understanding of the quality, welfare and traceability behind Scotch Beef, Scotch Lamb and specially selected Pork brands.

The campaign will include 48-sheet and six-sheet posters featuring the farmers, which will be placed around 250 sites around Scotland.

A virtual visit to a farm is also possible through the campaign website by Whitespace, featuring a number of videos involving the farmers in the campaign to present where the meat comes from.

Whitespace MediaCom Quality Meat Scotland

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