Chartered Institute of Marketing forms sales alliance fellowship
An exclusive fellowship of sales professional has been formed by the Chartered Institute of Marketing (CIM), which has been announced at today’s Sales Performance Association Conference.
The Sales Leadership Alliance has been created with the aim of improving sales and the profession of sales people, while also building the body of knowledge around sales, working closely with key industry strategists.
Rod Wilkes, chief executive of The Chartered Institute of Marketing (pictured), explained; “Having been a salesman for many of my formative years, I am aware of how important good professional selling is to the wealth creation of the UK. At The Chartered Institute of Marketing, we believe that the sales community has never enjoyed the standing that its importance to both the national economy and to individual organisations should warrant.
“The Sales Leadership Alliance has no designs to replicate existing membership or training bodies. The role of the organisation is to support the large proportion of activity in which The Chartered Institute of Marketing already has a strong sales involvement through employer engagement, and we are delighted to announce our formal commitment to best practice in the sector.”