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Second phase of scotsman.com/jobs campaign begins

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By The Drum Team, Editorial

September 13, 2010 | 2 min read

The second phase of the advertising campaign to promote Scotsman.com/jobs has begun to roll out as it aims to increase its audience reach of the Scottish marketplace.

Since it's launch in July, the campaign has witnessed an increase in applications of 72 per cent, while the number of CV’s being added to its database has more than doubled.

The campaign, by 60 Watt, continues to be inspired by the website postsecrets.com, and has new creative treatments, using a number of channels including radio, outdoor posters, online, print and email.

The campaign will continue to target the core area of Edinburgh and the Lothians, and will be rolled out across other Scottish regions later in the year.

Andrew Richardson, managing director of The Scotsman Publications Ltd, commented: “The impressive traffic growth in response to our last campaign is testimony to the quality of scotsman.com/jobs and our continued investment in a well thought out brand strategy for our jobs site which will continue to yield dividend in audience growth and most importantly top quality results for advertisers."

Media planning and buying is by Feather Brooksbank.

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