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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

PHD North returns Kaleidoscope to TV

Mail order retailer Kaleidoscope is returning to TV for the first time in four years in a deal brokered by PHD North.

The Manchester agency has planned and negotiated Kaleidoscope's comeback with Sky, which will air two ads showcasing the firm's best-selling items from 13 September.

The campaign, targeting Kaleidoscope’s core audience of 45+ ABC1 females, is designed to recruit new customers through catalogue requests and direct to site orders.

Rob Nicol, managing partner at PHD North, said: "This is a fiercely brand loyal market that expects but doesn’t always get the high quality fashion it deserves.

"Kaleidoscope has the continuous ambition and talent to bring to market, high end fashion for all occasions and at competitive high street prices. It’s with great pleasure that we can play a part in bringing one of the strongest brands in its sector back to national television once again’.

The TV ads form part of a wider marketing campaign for the Autumn/Winter season which includes press inserts, direct mail and supporting online activity.

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